The Principle of Mass requires that you concentrate on your best people, your best energies, and your limited resources in those areas where the greatest victories are possible. Restructure and reorganize your activities so that your best talents are focused on those results that can get you out of the crunch faster than any others.
The Principle of Maneuver is one of the greatest battlefield successes; it requires that you out-maneuver your enemy by attacking from the flank or the rear. In business, the practice of this principle requires that you try something new, and if that doesn't work, try something else. Be flexible and creative in your approach. Think of doing exactly the opposite of what you have done up until now. Keep all your options open. Survival and victory are your only considerations.
The Principle of Intelligence means that you must get the facts about the situation. Learn everything you can. Ask questions, phone people, go onto the Internet. The more and better information you have, the better and more effective decisions you will be able to make.
Concerted Action makes sure that everyone on your team is working together with common goals, common values, and clearly understood work assignments. Everyone should know what is going on and what everyone else is doing. One of the rules for military victory is that you never trust to luck or wish that something will turn up. Hope is not a strategy. Look to yourself and don't expect an easy victory.
Napoleon was once asked if he believed in luck in warfare. He replied, “Yes, I believe in luck. I believe in bad luck, and I believe that I will always have it. I therefore plan accordingly.” You should do the same. If you do have a streak of good luck, consider yourself blessed. But don't count on it or hope for it to happen.
Unity of Command is a military strategy that means that everyone must know that you are completely in command. You are in charge of your financial future. You are calling the shots. Everyone reports to you and answers to you. You can go back to democratic consensus later, but during crunch time, it must be clear to everyone that you are the boss.
Finally, in taking action to resolve a crisis, perhaps the most important quality you can have is a total commitment to your financial success, to winning, to overcoming your difficulties, no matter what they are. The key to financial victory is for you to go on the attack, relentlessly moving forward. It has been said that boldness and audacity will get you into a lot of problems, but more, boldness and audacity will get you out of your problems as well. Take action immediately, and keep on taking action until you win.
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